Social Solutions Global, Inc.

Conversion Rate Optimization Manager

Job Locations US-GA-Atlanta | US-GA-Atlanta | US-Remote
Requisition Post Information* : Posted Date 2 weeks ago(8/3/2022 10:15 AM)
Requisition ID
2022-2194
Category (Portal Searching)
Marketing
Telecommute (check YES if Hybrid or Fully Remote)
Yes

Overview

Are you a passionate innovator looking to harness the power of technology to do more good? You’ve come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible—the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations. 

 

As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.  

 

We are currently operating as a remote workforce and have equipped our teams with the technology to stay connected to each other and our customers. 

Responsibilities & Requirements

We’re hiring a data-driven Conversion Rate Optimization (CRO) Manager to join Bonterra’s digital marketing and demand gen team. The CRO Manager will report to the Senior Digital Marketing Manager and will manage testing and optimization efforts aimed at driving increased conversion rates for the company’s external facing websites.

 

The CRO Manager will work closely with internal team members to understand problems, identify potential solutions, devise and implement tests, and report on outcomes on a regular basis. You’ll also support the redesign and relaunch of our site in 2022 and other site content updates as-needed.

 

Responsibilities

 

  • Collaborate with web strategy & production and demand gen teams on growth strategy
  • Build and execute iterative site testing strategy and analysis to improve conversion rate and ROI
  • Manage the hypothesis-driven testing roadmap and test prioritization and communicate it out to internal teams and leadership
  • Set and manage expectations with timelines for testing and communicate to internal teams
  • Manage the relationship, and work closely, with external CRO agency, ensuring program strategy aligns with business goals
  • Work closely with internal design team members to design test variables for development
  • Manage tactical implementation and delivery of CRO testing efforts with external dev agency
  • Make recommendations to scale successful test outcomes across legacy sites and to the relaunch of our site in 2022
  • Update, optimize, maintain, and publish web content via our CMS platform according to agreed-to timelines.
  • Support new website development, content publishing, and web problem resolution as needed.
  • Analyze, publish and present CRO research and testing findings. Should use web traffic, site engagement data, and other KPIs to prioritize opportunities and report on the business impact of optimization efforts.
  • Manage weekly, monthly, quarterly and other site reporting needs.

 

Requirements

  • Demonstrable experience or understanding of how to optimize for conversions
  • Data-driven, analytical mindset with ability to use data to problem solve and inform decisions
  • Highly familiar with heat mapping tools, Google Analytics, and Google Data Studio to identify opportunities, monitor performance, and report on performance and progress
  • Strong communication skills – written and oral with attention to detail
  • Experience with CMS platforms (WordPress, Drupal, etc.)
  • Experience using Google Optimize or other A/B testing tools
  • Basic HTML/CSS, JavaScript experience or knowledge
  • Self-starter who can take on new challenges and learn new processes/technology quickly.
  • Excellent writing, communication, time management, and project management skills.
  • Ability to work in a highly-collaborative, cross-functional team. Ensuring transparency and being accountable are a must.
  • Ability to work successfully in an ever-changing environment with competing priorities.
  • Creative, innovative, resourceful, and get-it-done attitude.

Preferred

3+ year experience in conversion optimization/relatable role experie

About Us

Our Culture:  

Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.  

Some of our comprehensive and competitive benefits include:  

  • Generous PTO policy 
  • Equity for ALL regular, full-time employees from individual contributors to management – share in our success!   
  • Up to 15 paid company holidays including some commemorating social justice events and self-care 
  • Paid volunteer time 
  • Resources for savings and investments 
  • Paid parental leave 
  • Health, vision, dental, and life insurance with additional access to health and wellness programs. 
  • Opportunities to learn, develop, network, and connect 
  • When we can—company-sponsored events and swag!! 

 

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